SaaSReal Estate Tech5 Weeks Build

PropFlow CRM — Enterprise Real Estate Pipeline & Deal Engine

Replaced 4 disconnected spreadsheet tools, reducing agent deal-closing turnaround by 38%.

Client & MarketPropFlow Realty Group

My RoleSenior Full Stack Developer

Timeline5 Weeks Build

Backing SupportSoftvence Agency

https://app.propflow-crm.io

PropFlow CRM

Production Architecture • Next.js & PostgreSQL

Status: Active System

Deal Closure Speed

38% Faster

Monthly Listings Tracked

$45M+

Daily Active Agents

45 Agents

Data Loss Incidents

0 Incidents

Core Modules Implemented

Interactive Drag-and-Drop Deal Pipeline with Probability Weighting

Automated Lead Enrichment and Follow-Up Sequences via SMS

Document Vault with Digital Signature Checklists

Custom MLS Property Feed Integration with Instant Sync

01. The Challenge

The Problem & Bottlenecks

“A regional real estate brokerage with 45 agents was managing $60M in active pipeline across brittle spreadsheets, losing buyer leads and missing critical closing deadlines.”

02. Engineering Solution

How We Designed & Built It

Built a custom Next.js CRM with automated Twilio SMS triggers, interactive Kanban deal boards, dynamic contract generation, and deep MLS property feed synchronization.

System Architecture & Key Technical Decisions

Utilized Redis queues for background MLS ingestion so agent UI interactions remain at a crisp 60fps. Role-based security policies in PostgreSQL guarantee confidential client financial disclosures remain isolated between teams.

03. Delivered Capabilities

Key Features in Production

Interactive Drag-and-Drop Deal Pipeline with Probability Weighting

Automated Lead Enrichment and Follow-Up Sequences via SMS

Document Vault with Digital Signature Checklists

Custom MLS Property Feed Integration with Instant Sync

04. Client Endorsement

Verified Upwork Project

“Our agents love the intuitive design. Monir understood both the technical requirements and our sales operations immediately, delivering a system that transformed our closing speed.”

👤

Elena Rostova

Technology Stack

Next.jsReactNode.jsPostgreSQLRedisTailwind CSSTwilio APIAWS S3

Quantifiable Results

Deal Closure Speed38% Faster

Monthly Listings Tracked$45M+

Daily Active Agents45 Agents

Data Loss Incidents0 Incidents

Need something similar?

We can adapt this exact architectural pattern for your startup. Hire me directly on Upwork with full escrow protection.

Hire Me on Upwork

Next Project

DataSense AI — Executive Analytics & Automated Copilot

Explore case study